Impact of Loss of 3P Cookies on Publishers’ Ad Revenue

ABSTRACT

Previous studies that addressed the impact of losing third party (“3P”) cookies on ad revenue did not clearly differentiate between the impact on ad tech intermediaries versus on publishers. While a “dramatic drop” in CPMs was observed from the…

The following post was inspired by the book Dark Territory: The Secret History of Cyber War and the stories of how we have already transitioned from espionage and information warfare involving communications, technologies, and operations in the physical world to those very same things in the cyber world.

If we…

Ad Fraud Researcher

Former Group Chief Digital Officer, MIT PhD (Materials Science), McKinsey Alum, http://t.co/E9MgBvoF

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