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Ad Fraud Researcher
Ad Fraud Researcher

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Impact of Loss of 3P Cookies on Publishers’ Ad Revenue

Impact of Loss of 3P Cookies on Publishers’ Ad Revenue ABSTRACT Previous studies that addressed the impact of losing third party (“3P”) cookies on ad revenue did not clearly differentiate between the impact on ad tech intermediaries versus on publishers. While a “dramatic drop” in CPMs was observed from the…

Digital Marketing

17 min read

Impact of Loss of 3P Cookies on Publishers’ Ad Revenue
Impact of Loss of 3P Cookies on Publishers’ Ad Revenue
Digital Marketing

17 min read


Mar 22, 2021

A Nasal Spray Vaccine Could Be Key to Stopping the Spread of Covid-19
933
13

Emily Mullin

great, this prevents the coronavirus from getting in, in the first place; this should be considered…

great, this prevents the coronavirus from getting in, in the first place; this should be considered first line of defense. Similar to https://radvac.org/

1 min read

1 min read

great, this prevents the coronavirus from getting in, in the first place; this should be considered first line of defense. Similar to https://radvac.org/

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May 24, 2016

Is Digital Ad Fraud Economic Terrorism?

The following post was inspired by the book Dark Territory: The Secret History of Cyber War and the stories of how we have already transitioned from espionage and information warfare involving communications, technologies, and operations in the physical world to those very same things in the cyber world. If we…

Ad Blocking

6 min read

Ad Blocking

6 min read

Ad Fraud Researcher

Ad Fraud Researcher

1.1K Followers

Former Group Chief Digital Officer, MIT PhD (Materials Science), McKinsey Alum, http://t.co/E9MgBvoF

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