PinnedImpact of Loss of 3P Cookies on Publishers’ Ad RevenueImpact of Loss of 3P Cookies on Publishers’ Ad Revenue ABSTRACT Previous studies that addressed the impact of losing third party (“3P”) cookies on ad revenue did not clearly differentiate between the impact on ad tech intermediaries versus on publishers. While a “dramatic drop” in CPMs was observed from the…Digital Marketing17 min readDigital Marketing17 min read
Mar 22, 2021A Nasal Spray Vaccine Could Be Key to Stopping the Spread of Covid-1998313Emily Mullingreat, this prevents the coronavirus from getting in, in the first place; this should be considered…great, this prevents the coronavirus from getting in, in the first place; this should be considered first line of defense. Similar to https://radvac.org/1 min read1 min read
May 24, 2016Is Digital Ad Fraud Economic Terrorism?The following post was inspired by the book Dark Territory: The Secret History of Cyber War and the stories of how we have already transitioned from espionage and information warfare involving communications, technologies, and operations in the physical world to those very same things in the cyber world. If we…Ad Blocking6 min readAd Blocking6 min read
